No one wants to launch a Page with a follower count of zero. To get things rolling, click the Invite Friends button to suggest your Facebook friends connect with your new page. That said, you need to log into your personal Facebook profile (or create one) to get started with a Facebook Page. You need a Facebook Business Page to run Facebook ads, open a Facebook shop, or create a Facebook Group managed by your brand. You’ll see this text when you are editing your Facebook page categories.
You can either set no hours, in which case it won’t display hours on your page, always open 24/7, or open at selected hours, where you can then set those hours. So those are the basic steps on how to create a new Facebook page. Some things you’ll be able to go back and edit later whenever, and other things it’s harder for you to change later (like your page name). You’re going to start by logging into your Facebook profile. Then in the upper right corner, hit the grid icon, and on the right under Create, hit Page. Provide your email address to receive the latest updates from Meta for business, including news, events and product updates.
Your personal Facebook account is the key that lets you into your new business page. Don’t worry—the information from your personal account will not be publicly visible on your business page. If you have team members helping you with your page, they’ll also need personal accounts to unlock their specific roles and capabilities. It really depends on your business and target audience. To add multiple categories, just follow the steps above. You can also add Facebook page categories by typing in the category name and then selecting it from the drop-down menu.
Now, we selected bank for our fake page here so it’s prompting us to enter an address. But if you selected a category that doesn’t warrant a brick-and-mortar, it may not ask for this. Now the Page is really starting to take shape, so it’s time to get a few fans. Afterwards, in the sidebar to the right, type the name of a friend you think might be interested in the Page, and then click “Invite” to let them know about it.
- Click “Add a Cover” either at the top of the Page or under the “Welcome to Your New Page” section to upload an image that represents your Page.
- If you need to change your Facebook page category later on, you can do so easily.
- You want these people to convert from loyal followers into loyal customers.
- Even national or global brands can tap into this trend with content creation that speaks to very specific target audiences.
- Facebook allows users to create pages about almost anything — including businesses, public figures, or organizations.
How to use Facebook for beginners: Creating and maintaining a Page
Make sure the photos you choose align with your brand and are easily identifiable with your business. With billions of monthly users, Facebook has a massive following, bringing with it substantial ad reach Jackpot Jill Casino and strong discovery potential. It can foster a community around your brand, let you interact with customers in real time and cost-effectively market what you have to offer.
How To Advertise on Facebook in 2024 8-Step Guide
Build an online business profile and get discovered by fans and customers with a Facebook Page. Sprout makes it easier to get more out of your Facebook business Page, even if you’re at the beginner level. You can post things from it just like you would your own Facebook profile. Next, click “Add a Short Description” and enter a few sentences that describe the purpose of your Page.
But small businesses starting from scratch on Facebook need all the brand awareness and brand recall they can get. Use the cover photo to include a photo of your dog if you want along with anything specific you want to promote. And then the profile photo is a square, 170 x 170 pixels. This is the name that will be visible to Facebook users, so make sure it’s spelled right.
It can significantly expand your audience reach, enable more specific ad targeting and drive more traffic to your website. Next, you’ll upload a cover photo and profile picture for your Facebook business page. It’s important to create a good visual first impression, so choose wisely here.
Here’s where you tell people how to reach you more directly. The Bio section here is optional, but it’s highly recommended to complete it for both credibility and social SEO. That said, you can tweak all of this later if you need to, so don’t stress about it too much. For category, type a word or two that describes your business and Facebook will suggest some options. Enter your business information in the panel on the left. As you do so, the page preview will update in real time on the right.
