13 Top Marketing Trends 2025
A recent Google survey showed that 73% of people use online tools in order to protect their privacy. The Pew Research Center reports that more than 80% of Americans feel that the risks of companies collecting data on them outweigh the benefits. Digital marketers at Kayak, a popular travel booking site, launched a series of humorous ads on YouTube. The goal was to inspire people to get back to traveling after the pandemic. Digital marketers who use YouTube ads have the potential to reach 1.7 billion unique visitors every month. Visual search marketing is especially prevalent in the fashion and furniture industries.
The global corn market is a critical component of the agricultural… But prediction markets show Democrats with a real shot at retaking the House. Now it’s chasing exposure to Bitcoin, Solana, and Ethereum through ETFs. Trend analysis serves as a valuable tool for organizations seeking to adapt to changing environments, capitalize on opportunities, and mitigate risks. It enhances strategic decision-making and contributes to overall organizational effectiveness. Trends may reveal early signs of potential issues or opportunities.
Here are 27 marketing trends and predictions to look out for in 2026, courtesy of Quad’s team of experts. AI is also enabling personalized experiences, which 96 percent of marketers say lead to increased sales 1. Kasia is a partner in Advertising, Marketing and Commerce practice with focus on Consumer and Retail. She has worked with some of the leading FMCGs around embedding tech, making sense of data, instilling digital first culture and helping to create robust marketing organizations. Her passion is helping to translate and elevate human experiences into daily work of organizations. Her leading role in AM&C is helping clients to elevate their customer experiences through defining and building digital capabilities and way of working to execute on this.
In the coming months, expect more businesses do all-in with TikTok simply based on the sheer number of active users on the platform. No new platform or technology is impacting the marketing space in 2025 more than generative AI. Tariffs chaos and confusion will not be left behind in 2025, but will continue to cause issues for marketers and consumers alike in 2026. Economic concerns, such as increased cost of living and inflation, may only exacerbate the issue. Consolidation could benefit brands and publishers as it reduces fees and the costs of operating, but the reduction of consumer choice has caused the space to face antitrust issues. Last year’s Cracker Barrel rebrand fiasco is an example of what not to do.
The initiative has created partnerships with Black creators in film, television, and advertising with the goal of confronting prejudice. A survey from Abode found that 61% of US consumers say diversity in advertising is important. Digital marketers https://velanorio.webflow.io/ are listening as consumers call for more diversity, equality, and inclusion. Properly integrated first-party data has been shown to generate double the revenue from a single ad placement or communication. Plus, it can potentially result in a 1.5x improvement in cost efficiency.
From economic uncertainty and geopolitical conflicts to the ongoing challenges of climate change, CMOs today face no shortage of obstacles. Marketing and retail leaders who can harness these trends are best positioned for growth. For a full deepdive, download the Marketing Trends via the button below. From buzz word to business asset Generative AI (Gen AI) will become an essential component of nearly all enterprise software offerings by the end of 2024. This integration could significantly boost revenues, with an expected uplift of around $10 billion for enterprise software companies.
“Video creates a deeper connection with your potential customer base, and it is easy for brands to repurpose video content into podcasts and text-based content,” Neil Patel, CMO and Co-Founder of NP Digital, says. Stay ahead of the curve with the most important marketing trends of 2025, according to experts and data from the HubSpot Blog’s Marketing Strategy Survey. Volvo’s U.S. EV sales were up 96.3% for the year, to 10,821 units, according to KBB, representing astounding growth. But anyone who follows the EV industry closely knows it hasn’t been smooth sailing for the EV brand. Its EV gains are mainly driven by the EX90, its software-defined electric flagship. Far more advanced than previous Volvo EVs, it offers over 300 miles of range in a segment where Volvo consistently overperforms.
Coursera’s editorial team is comprised of highly experienced professional editors, writers, and fact… The Nike ad below highlights several iconic female athletes and the brand’s commitment to supporting them by providing high-quality apparel. In one of its latest ads, Nike highlighted its support of women‘s sports and athletes.
Following reforms enacted in 2022 and 2023, to date, 17 new insurers have entered Florida, and premium growth has slowed sharply. Citizens Property Insurance now holds fewer than 400,000 policies, signaling renewed confidence in Florida’s private insurance market, O’Connor pointed out. “After a few years of the market feeling stuck in second gear, we’re finally seeing conditions move in a more constructive direction,” Lautz said.
Our survey found that 43% of marketers use AI to write copy, create images, and get new ideas. Of course, I’d be a fool to exclude the giant waves artificial intelligence made in 2024 and the changes it will bring in 2025. “Last year, 88% of marketers planned on investing the same amount or more into leveraging AI in 2024.
It‘s The Niche Influencer’s Time To Shine
Overall, the campaign reached more than 1 million people on Instagram and boasted a 5.2% engagement rate. Dunkin’s campaign with Charli D’Ameli led to significant real world results for the brand. They suggest that advanced analytics and AI-enabled tools will drive the change. One report showed that 90% of shoppers are willing to share data about themselves if it means they’ll get a cheaper or easier shopping experience. And it seems that consumers are not suffering from a lack of trust. Searches for “personalized marketing” have doubled over the last 5 years.
While identity theft and data breaches have always existed, the rise in cyberattacks has consumers realizing just how vulnerable their data is. Trend analysis is the process of evaluating past data to identify patterns and make informed predictions about future changes or behaviors. It helps organizations identify patterns, shifts, and emerging opportunities in their industry by analyzing data over a set period. Whether for market trends, customer behavior, or financial forecasting, trend analysis offers valuable insights that can guide strategic decision-making and improve long-term planning.
- Marketing and retail leaders who can harness these trends are best positioned for growth.
- Recently, I tried using AI to create a TikTok video, and it was surprisingly quick and easy.
- Brands that can find the right balance between paid marketing and digital word-of-mouth directly from their customers are poised to be the most successful in the coming years.
- Data-driven marketing isn’t a new trend, but the way marketers get their data is changing, thanks to AI.
- The American Association of Advertising Agencies reports that 96% of consumers don’t trust ads.
Advertising Will Become Less Opaque — And Brands Won’t Just Be Passive Observers
Projections show that US businesses were expected to spend a total of $9.1 billion on Instagram ads by the end of 2024. This path to purchasing comes into play in several different ways, making it easier than ever for marketers to convert followers into sales. Businesses can gain followers, build their brands, and sell their products right on the app. In many ways, Instagram has become a one-stop shop for digital marketing.
McKinsey, a global consulting firm, predicts that “offline person-to-person experiences will be the next horizon for personalization”. Thanks to augmented reality, consumers can scan a QR code to see a piece of furniture come to life in their very own home. And we’re starting to see nationwide brands to add TikTok to their marketing mix.
Dunkin’ partnered with several micro-influencers, showing that companies using this marketing strategy are using different influencers for different purposes. In fact, 80% of consumers are more likely to purchase if there’s personalization involved in the customer experience. Others are unsure of how to promote their brand with short-form video content. Interest is expected to grow in 2026, with creator ad spend in the U.S. forecast to climb 18% year over year, per the IAB. The bet is a signal that marketers have begun to value community over reach, according to Movers+Shakers Chief Creative Officer Geoffrey Goldberg. In 2025, marketers are interested in using AI to streamline content creation.
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Below, Marketing Dive shares nine predictions for an industry at a point of contraction and displaying mixed feelings about its future. The sense of a stable middle ground will continue to erode across several aspects of marketing in 2026. Studies indicate the middle class is thinning, altering important consumer milestones. Monoculture is also on the wane as people spend more time engaged with algorithms hypertailored to their interests.
Thoroughly researching the target audience, using inclusive language, and featuring diverse imagery are a few ways digital marketers are adjusting their strategies. Many brands are also partnering with minority-owned businesses in order to make their marketing more inclusive. Virtual try-ons and branded Instagram filters will continue to have an impact on the marketing landscape, but expect to see even more innovative VR marketing tactics take center stage this year. Conversational marketing uses targeted messaging and AI automation to engage with customers in real-time. This digital marketing trend employs intelligent chatbots with machine learning and natural language processing (NLP), allowing customers to have a two-way conversation with a brand. To stay up-to-date with the latest marketing trends, consider following online and print news and media sources relevant to marketing, such as Apple News and Forbes.
For example, Vitamix runs a “smoothie of the year” campaign that features smoothies made with the product. Users can shop on Instagram’s reels, live broadcasts, posts, and stories, and through a store link in a business’ bio. View my room uses basic AR technology to simulate how furniture would look in a customer’s room. Despite being a household name with over 1 billion users, TikTok is still seeing significant growth. Interest in the search term “answer engine optimization” skyrocketed in November 2024.
User-generated content (UGC) is any type of content that users post about your product on their social media profiles. The content itself may be similar to the type of content you’d see influencers or affiliate partners posting, but unlike those posts, businesses don’t work directly with the users to sponsor or produce the content. It’s more like word-of-mouth marketing, where users create content and share it with their audiences, and then businesses can leverage that content through tactics like social sharing or giveaways. Nearly 90% of consumers say they want to see more videos from brands. The popularity of TikToks, Instagram Reels, and YouTube Shorts in current marketing trends is a sign that bite-sized video content will continue to dominate the digital marketing landscape in 2026.